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Adaptive Growth Partners
The home service problem solver

More jobs.Less chaos.Solutions you own.

I build the websites, lead systems, and automations that get local home service businesses more customers and their time back. Built by an operator who actually ran the business.

Intelligent solutions built by intelligent systems.

  • You own everything
  • No lock-in
  • Operator-built
What I do

Two problems.That's it.

Every home service owner is really asking two questions. I handle both.

Get more customers

Get found, get booked, and keep the calendar full, without renting your results from an agency.

  • Google Business Profile + review capture
  • Websites that get found and booked
  • Meta ads and Nextdoor ads
  • Organic social calendars
  • Reactivation campaigns with real segmentation
  • Funnel pages and campaigns

Get your time back

Automate the busywork and connect the tools you already run, so the business stops eating your nights and weekends.

  • Automations
  • Custom dashboards and control centers
  • CRM cleanup and optimization
  • Job costing analysis
  • AI adoption and education
  • Making the most of the tools you already have
Why me

Built by someonewho's actuallybeen there.

I've been leading teams since I was 19, first in automotive, then nearly a decade running a home service company as general manager, where I grew the top line 6x and the bottom line 12x. I know what these tools are supposed to do, and I know exactly what it feels like when they don't.

You own everything

Everything I build is yours to keep. I connect what you've got and hand you the keys. No lock-in, no hostage, no getting stranded.

No mold

I don't have a product to sling you or a mold you squeeze into. I learn how you actually operate, then shape the solution to that. Sometimes that means connecting what you've got, sometimes building something new. Either way, it fits you.

Smart tools, smart work

I build with the best AI tools on the planet. That's how you get agency-quality work without agency prices.

Project-based

Most work is project-based. Ongoing only if you want it, never required.

The 2026 wedge

Anyone can build a website now.That's the problem.

In 2026, anyone with a keyboard can put up a slick site. Soon every home service business will have one, built by someone who never ran the business. Looks great, does nothing. A website has jobs to do: build trust, prove you're the right call, and turn a visitor into a booked lead. Mine know their job, because I did the job.

The work, in motion

The sites I build,actually running.

Real builds for real operators. Scroll through, and open any one for the story behind it.

1 / 10
What it's like to work with me

Built once.Changed in minutes.

Once you're set up, you get a foundation: your brand, your voice, your services, all structured underneath. After that, the stuff that used to take weeks takes minutes. New page, price change, photo swap, whole new campaign. No more emailing your web guy and waiting two weeks.

  1. Find what's broken

    I get in the weeds and find what's leaking time, money, or customers.

  2. Build the fix

    I build the solution around how you actually operate, not a template.

  3. Hand you the keys

    You own it. Change it in minutes. Keep me around only if you want to.

Where to start

Not sure where to start?Let's talk bottlenecks.

Start with a conversation, not a product. Tell me where the business is leaking time, money, or customers, and we'll pin down the one bottleneck worth fixing first. Often that first fix is a dialed-in Google Business Profile and a review system, but we start from your constraint, not a checklist.

Let's find your bottleneck
Field Notes

Field notesfrom the trade.

Plain-spoken education on what actually moves the needle in local home services: profiles, reviews, lead systems, and using AI without the hype.

Coming soon

The GBP checklist I run on every new client

The exact Google Business Profile setup that wins the local pack, and the review system that keeps it there.

Coming soon

Why your website looks great and books nothing

The difference between a site that wins design awards and a site that does its job: turning visitors into booked leads.

The operator

Operator turned builder.

Ted Hoffman, founder of Adaptive Growth Partners, in an AGP polo pointing toward the viewer.

I've been in management since I was 19. In automotive I became one of the youngest finance managers in my auto group's history, then ran the sales floor. Then I moved to home services, built a lawn and landscape company's sales department from the ground up, and ran the whole operation as general manager for nearly ten years.

I'm not a software guy. I'm an operator who learned to build because the tools I needed didn't exist.

In that stretch I grew the top line 6x and the bottom line 12x, living in the CRM, the job costing, the paid ads, the analytics, the hiring, and the incentives. Now I use the smartest tools available, plus proprietary intelligence systems, to do the same for other home service owners: more jobs, and their time back. That became Adaptive Growth Partners.

Ted Hoffman Jr.
Founder, Adaptive Growth Partners
Straight answers

No filter.Just answers.

  • Do I actually own what you build?

    Yes. The site, the code, the data, the automations, all yours to keep, with or without me. No lock-in, no hostage, no getting stranded.

  • Are you an agency?

    No. Agencies rent you results on a retainer. I'm a builder. I find what's broken or leaking time and money, build the fix, and hand you the keys.

  • Do I have to sign an ongoing contract?

    No. Most work is project-based. Ongoing support is there only if you want it; it's never a prerequisite to working together.

  • Where do we usually start?

    With a conversation about your bottlenecks, not a product. I find what's actually leaking time, money, or customers, then we fix that first. Often the first win is a dialed-in Google Business Profile and a review system, but only if that's your real constraint.

  • What's this about AI?

    Intelligent solutions built by intelligent systems. State-of-the-art AI tools are how you get agency-quality work without agency prices. The point is your result, not the buzzword.

The fix

Tell mewhat's broken.

A real, reliable way to reach me. Fill this out and I'll come back with the next practical move.

I read every one, and I'll come back with the next practical move.